Italian Vogue Won’t Publish Photos This Month

What is a fashion magazine without photo shoots? Without those glossy images of models, photographed in glamorous locales and produced by a small army of hairstylists, makeup artists, editors and assistants?

It’s a more environmentally friendly magazine, for one. Or so says Italian Vogue, which aims to make a statement about sustainability this month by omitting photo shoots.

In his January 2020 note to readers, Emanuele Farneti, the editor in chief, described what it takes to fill one issue of his magazine (in this example, the traditionally thick September issue) with original photographs:

“One hundred and fifty people involved. About twenty flights and a dozen or so train journeys. Forty cars on standby. Sixty international deliveries. Lights switched on for at least ten hours nonstop, partly powered by gasoline-fuelled generators. Food waste from the catering services. Plastic to wrap the garments. Electricity to recharge phones, cameras …”

Owning up to this pollution was important to Mr. Farneti, particularly after he and the 25 other international Vogue editors made a pledge in December to help “preserve our planet for future generations” and show respect “for our natural environment.”

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